The other day while at the book store, I ran across some accounting software CDs strewn with other CDs and books in garage sale box. How can any self respecting businessman (even a small one at that) grab a copy of this cheap sale accounting CD from the box for his business to use? He'd think what type of accounting system is this that would result in a garage sale?...and he's not even heard about free software yet! If he did, he'd probably figure What type of software is this that you may just click and obtain it for free online? Normally, this thinking ..what sort of..? continues and applies to the person on another end - the guy promoting it. It goes which kind of person are you to promote something that cheap (that ends up in a garage sale box) to me?. It follows What sort of company are you currently representing? Or do you even have an organization? Even small enterprises have self respect when they shop for budget items. The guy selling free software tried No sir. That is open source program, very popular and respectable. Do Have a peek at this website know Apache? It's also free.. Businessman You mean the one with war paint on his face fighting Custer in the movie?. Because of Hollywood, some things just get stereotyped. For those of us who promote open source applications the above scenario though hilarious, isn't unreal. If we consider it, what do people actually buy from the garage sale box? Probably something for a spare time activity, say something you would like to learn about but a new book costs a bomb. Perhaps a recipe book, tai chi not to mention the fast outdated tech books. We're discussing something 'light' or outdated that ends up in the garage sale box. Definitely not for something that's as important as accounting software for any business to use. Perhaps open source businesses have to emphasize on the term solutions rather than free or open source. Package the software right into a decent looking box. Show the customer there are costs by itemising, 'software cost' FOC, show a charge for download, copy, packaging, transport and include training, upgrade, email, telephone, etc support services, add them up and show a 'total solutions' cost. Stack the costs against proprietary solutions and incredibly likely open applications looks a better option for the customer. The idea would be to show that there is a cost for the perfect solution is you're selling - exactly like any other product. The marketing campaign could be capped by putting it as a summer offer - normal say USD400 now only USD199.
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